MY CASE STUDIES
END TO END UX/UI DESIGN
Responsible for end to end products. From client & stakeholder management, UX, UI, build, testing and delivery. Case studies coming soon.
STRUTT BESPOKE
COLDFUSION CHALETS
LA MORAINE CHAMONIX
LEGEND CHAMONIX
MCNAB SNOWBOARDNG
MY CURRICULUM VITAE
EXPERIENCE
Initially a 3 month contract. Faculty Opinions brought me onboard as lead UX to audit a legacy website and collaborate with a cross-functional team & stakeholders to give the product a refresh and in turn improve user experience.
Faculty Opinions was acquired by U.S. HealthTech startup H1 at which point I was promoted to one of 5 people in leadership involved with quarterly strategy meetings to decide on the product roadmap going forwards.
I was heavily involved with a rebrand and repositioning of the company, which saw Faculty Opinions turn to H1 Connect. This in turn meant iterating the product to align and resonate with new business strategies, positioning and audience.
Since joining the organisation in 2021, metrics show increased website usage and registrations, which suggest that my involvement in the project resulted in successful results that met business and user objectives.
UX Deliverables
Stakeholder Management
Domain Research
User Research
Persona Design
User flows & Journeys
Wireframes
Figma
Usability Testing
Close collaboration with engineering team
Working in a Squad of 4 (Product Manager, UX Designer, UI Designer and UX Researcher) to design and release features for Discovery Plus video on demand service.
UX Deliverables
Stakeholder Management
User flows & Journeys
Wireframes
Figma
Collaborating with Vodafone and third party stakeholders to analyse and translate complex cyber security data feeds & functionality into user friendly interfaces, dashboards & flows for Vodafone’s Cyberhub product (Cyber security).
UX Deliverables
Stakeholder Management
Dashboard Design
User flows & Journeys
Wireframes
Figma
Crafting & validating UX suggestions for the “My Account/Claims” area of the John Lewis Home Insurance product while adhering to a range of guidelines set by internal and external stakeholders.
UX Deliverables
UX Audit
Domain Research
User flows
Journeys
Wireframes
Stakeholder Management
Usability Test Creation
Team consisting of a product owner, UX lead and another senior designer on streamlining a data heavy back office booking engine.
Mobile first design and validation of user flows and wireframes with users and engineering team before getting stuck into progressing with UI.
UX
User Flows
Sketching
Wireframes
Prototyping
Usability Testing
UI
Customising IBM’s Carbon Design System components to produce dev ready assets.
SNOWSPORT INDUSTRIES GREAT BRITAIN
January 2019 – Present
Responsive Website Design
A UX / UI contract where my responsibility was to re-design and develop an already existing website. The aim was to improve usability and give the website a modern look and feel.
UX Processes / Deliverables
Website Audit
Domain research & analysis
User research
User personas
IA – Sitemap & wireframe development
WordPress build
User Testing
Handover & training
www.sigb.org.uk
COLDFUSION CHALETS
September 2018 > January 2019
Responsive Website Design
Working with niche “Singles Ski and Snowboarding Holidays” provider ColdFusion Chalets to produce a fresh responsive website allowed me to put my new UX design skills into action
UX Processes/Deliverables
User Research
User personas
User Stories
Sitemap
Wireframes
Usability testing
UI Design
MCNAB SNOWBOARDING
September 2018 > January 2019
Responsive Website Design
UX Processes/Deliverables
User Research
User personas
User Stories
Sitemap
Wireframes
Usability testing
UI Design
CONTAGIOUS CREATIVE
2003 > Present
The company/brand under which I have been working as a freelance digital designer/creative agency.
I have been fortunate enough to work with digital agencies as well as manage my own clients.
Projects have ranged in size from helping startups with digital transformation, to working with blue-chip companies.
XM LONDON – WPP
July 2003 > December 2010
My role as a designer at XM London (WPP group) gave me consistent exposure to working on large digital projects for blue chip brands and organisations such as:
HSBC, International Bank of Qatar, Sony Ericsson, Save the Children and Direct Line Insurance.
My deliverables while working with XM included:
Stakeholder liaison
Brainstorming sessions
Sitemap development
Wireframes
Hi Fi screen mockups
ZENITH OPTIMEDIA
September 2002 > December 2002
At Zenith we worked on accounts such as Lloyds Bank, Aviva & GSK where my role included:
Digital Art / Creative direction
Storyboarding
Lo / Hi Fi screen mockups
Liaising with stakeholders and developers over the course of project timelines.
RE CREATIVE
June 2002 > August 2002
I was hired by RE Creative to do the creative direction and oversee the production of interactive 3D content for the Samsungs global website.
The brief was to communicate 2 state of the art audio systems using cutting edge methods more engaging than still images.
I was very proud of the results, which had sticky and playful qualities achieved by combining 3d models, renders and interactivity added in Flash.
UX SKILLS
RESEARCH
Requirements Gathering
Competitor & Domain analysis
User Research (qualitative and quantitative)
User Personas
User Stories
Storyboarding
INFORMATION ARCHITECTURE
Sitemaps
Wireframes
User Journeys / Flows
DESIGN
Responsive Web Design
Lo & Hifi Prototypes
Graphic Design
UI Design
TESTING
Usability Testing, A/B testing
Handover & Briefing Developers
PLATFORMS
Mobile & Desktop
IOS (Newby but will hit the ground running)
Android (Newby but will hit the ground running)
EDUCATION
UX DESIGN PROFESSIONAL DIPLOMA
Red Academy
July – October 2018
DIGITAL ARTS & ADVERTISING (1st Class BA Hons)
London College of Music & Media
1999 – 2002
GRAPHIC DESIGN (BTEC National Diploma)
Leicester Southfields College
1993 – 1995
TOOLS
Sketchpad & Pen
Post-Its
Adobe Creative suite
Illustrator, Photoshop, After Effects, Dreamweaver
Sketch
Invision
Marvel App
Wordpress
HTML, CSS & Javascript
3D Studio Max
…and anything else required to get the job done.
PROFESSIONAL PROFILE
UX DESIGNER WITH A PASSION FOR CRAFTING INTUITIVE, ENGAGING AND EFFECTIVE EXPERIENCES & SOLUTIONS ACROSS DIGITAL PLATFORMS
A background in graphic design gave me a great introduction and foundation into working with brand guidelines, layout, typography and working with stakeholders during a project.
I progressed to digital in 2003 after a graduating from a Digital Arts & Advertising degree. Here, I added multimedia and interactivity to my design skillset.
Working with digital agencies as well as managing my own clients has allowed me to work as a member of a larger team or work autonomously, where I’m comfortable hitting the ground running in either situation.
During my time in digital I’ve worked on projects large and small, with clients from startups through to blue chip brands; giving me a solid understanding of end to end digital product design & development.
Clients and sectors I’ve worked with include:
Ecommerce
Travel
Charity
Luxury
Sports
MY STORY
PASSION & PROFESSIONAL
Since the age of 13 little did I know that my curiosity in an old wooden skateboard would shape my life, and the person I am today. Skateboarding was the hobby and lifestyle that introduced me to concepts of focus, commitment, self reflection & progression.
In addition to pushing my own boundaries and limits, a huge part of skateboarding taught me to appreciate and encourage peers to feel the amazing sense of “Stoke” by pushing and achieving their own goals. I have applied these soft skills to many scenarios in my professional career.
Snowboarding, a natural progression from skateboarding has also been a huge influence on my life. I was sponsored at an early stage which encouraged me to live in ski resorts all over the world but the one I call home is Chamonix, France.
I believe that what I have experienced through pursuing these passions has shaped a mind of lateral thinking that has been applied in my professional practice.
MY CONTACT DETAILS
Feel free to drop me a line using the contact form.
Alternatively get me directly using the following methods:
www.linkedin.com/in/toshism
tosh@contagiouscreative.co.uk
+44 (0)7 97 33 14 659